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Projektowanie z myślą o celu
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ISBN10: 6203288721
ISBN13: 9786203288728
Publisher: Wydawnictwo Nasza Wiedza
Published: Feb 6 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786203288728
Publisher: Wydawnictwo Nasza Wiedza
Published: Feb 6 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Polish
Książka Projektowanie z myślą o celu: Budynki odzwierciedlające tożsamośc glównych marek bada, w jaki sposób globalne firmy wykorzystują architekturę jako strategiczne narzędzie do wyrażania swojej tożsamości i wartości. Przedstawiając kultowe przypadki, takie jak Apple, Google i Starbucks, analizuje, w jaki sposób przestrzenie zabudowane mogą byc nośnikami emocjonalnej więzi z pracownikami, klientami i spolecznościami. W sześciu rozdzialach omówiono takie tematy, jak związek między designem a marką, wykorzystanie zrównoważonych materialów, adaptacja kulturowa i przyszle trendy w architekturze korporacyjnej. Podkreśla również przyklady kultowych budynków, które integrują innowacje, zrównoważony rozwój i lokalną kulturę, pokazując, w jaki sposób projekt architektoniczny może pozytywnie wplywac na postrzeganie przez spoleczeństwo, doświadczenia użytkowników i odpowiedzialnośc środowiskową marek. Książka przeznaczona jest dla architektów, projektantów, przedsiębiorców i specjalistów ds. brandingu zainteresowanych zrozumieniem, w jaki sposób architektura może byc pomostem między tożsamością korporacyjną a globalną kulturą.
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