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Marketing produktów rolnych w Nigerii: przypadek zbóż
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ISBN10: 6209106277
ISBN13: 9786209106279
Publisher: Wydawnictwo Nasza Wiedza
Published: Oct 9 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209106279
Publisher: Wydawnictwo Nasza Wiedza
Published: Oct 9 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Polish
Nigeria ma 120 milionów mieszkańców (NPC, 2006), a okolo 70% z nich zajmuje się rolnictwem. Wielu autorów uważa, że mimo dominacji produktów rolnych w Nigerii, nie można zagwarantowac bezpieczeństwa żywnościowego dla tak dużej populacji, jeśli nie ma sprawnego systemu sprzedaży produktów rolnych. Duża objętośc produktów rolnych w polączeniu z rozproszonym charakterem jednostek produkcyjnych oraz odleglością między obszarami produkcji a konsumpcji sprawiają, że marketing rolny jest bardziej skomplikowany. Wyniki badań pokazują, że w badanym okresie sprzedaż zbóż na obszarze objętym badaniem byla oplacalna. W 2001 r. odnotowano marżę brutto w wysokości 1 229 820 000 N, w 2002 r. - 1 826 190 000 N, 1 398 725 000 w 2003 r., 1 975 985 000 w 2004 r., 1 741 470 000 w 2005 r. i 423 285 000 w 2006 r. Efektywnośc marketingowa wyniosla 69,26% w 2001 r., 62,74% w 2002 r., 71% w 2003 r., 69,06% w 2004 r., 69,67% w 2005 r. i 90,69% w 2006 r. Mimo że rynek zbóż byl rentowny, nie byl efektywny. Na marketing zbóż wplywają również takie problemy, jak transport, magazynowanie, nieodpowiednie warunki, kredyty, liczne podatki i dlugie kanaly dystrybucji.
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