Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Podcasting For Brands: The practical book with materials and downloads: Create a successful podcast for your marketing, business or hobby in less than

Podcasting For Brands: The practical book with materials and downloads: Create a successful podcast for your marketing, business or hobby in less than

Woischytzky, Kurt

Paperback

General Computers

ISBN13: 9798196914188
Publisher: Independently Published
Published: May 14 2026
Pages: 252
Weight: 0.56
Height: 0.53 Width: 5.00 Depth: 8.00
Language: English
Podcasts and video podcasts have evolved from a niche phenomenon into a core part of the modern media landscape in recent years. Businesses, entrepreneurs, and creators use them to share their knowledge, build trust with their audience, and position themselves as experts in their niche. At the same time, the online marketing landscape has changed dramatically: AI tools can generate generic content at the push of a button, social media algorithms are more competitive than ever, and traditional SEO-driven articles are losing their impact.

This book is for anyone who does not simply want to launch yet another podcast in this new reality, but instead wants to create a unique format that stands out from the crowd, showcases personality, and builds a long-term connection with its audience.

The second edition of Podcasting for Brands builds on the successful 2023 bestseller and introduces fresh perspectives and practical insights on video podcasts, AI in editorial workflows, and modern marketing strategies. At the same time, the proven fundamentals from the first edition remain the foundation of your podcast strategy and are expanded with new ideas and updated best practices.

What You Will Learn in This Book

Podcast producer Kurt Woischytzky takes you behind the scenes of his day-to-day work. You will learn what equipment he recommends to his more than 300 clients, what he prioritizes when developing a podcast concept, and which tools he uses to streamline his own podcast workflow. Step by step, you will gain all the essential knowledge you need to create your own podcast.

1. Planning: From Your First Idea to a Clear Podcast Strategy

● Hobby vs. Business Podcasts

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