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612-822-4611
Playing with History: American Identities and Children's Consumer Culture

Playing with History: American Identities and Children's Consumer Culture

Hardcover

Business General20th Century United States HistoryWomen's Studies

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ISBN10: 1978822081
ISBN13: 9781978822085
Publisher: Rutgers Univ Pr
Published: May 14 2021
Pages: 204
Language: English
Since the advent of the American toy industry, children's cultural products have attempted to teach and sell ideas of American identity. By examining cultural products geared towards teaching children American history, Playing With History highlights the changes and constancies in depictions of the American story and ideals of citizenship over the last one hundred years. This book examines political and ideological messages sold to children throughout the twentieth century, tracing the messages conveyed by racist toy banks, early governmental interventions meant to protect the toy industry, influences and pressures surrounding Cold War stories of the western frontier, the fractures visible in the American story at a mid-century history themed amusement park. The study culminates in a look at the successes and limitations of the American Girl Company empire.

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Women's Studies