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Planning an Advertising Campaign for a Manufacturer

Planning an Advertising Campaign for a Manufacturer

Paperback

AccountingMarketingGeneral World History

ISBN10: 1021416371
ISBN13: 9781021416377
Publisher: Legare Street Pr
Published: Jul 18 2023
Pages: 108
Weight: 0.36
Height: 0.22 Width: 6.14 Depth: 9.21
Language: English

Originally published in 1922, this book is a classic guide to the principles and practices of advertising. Martin draws on his extensive experience in the industry to provide practical insights into the creative and strategic aspects of advertising, from market research to media planning. Despite its age, this book remains a valuable resource for anyone interested in the business of advertising.

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General World History