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Pitching the Presidency: How Presidents Depict the Office

Pitching the Presidency: How Presidents Depict the Office

Hardcover

General ReferenceGeneral Political Science

ISBN10: 0275946789
ISBN13: 9780275946784
Publisher: Praeger
Published: Oct 30 1994
Pages: 192
Weight: 0.98
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
This unique study focuses upon a specific component of American presidential rhetoric--how presidents depict the office--and relates that rhetorical tactic to broader questions of politics, public opinion, political symbolism, and presidential power. The work analyzes this specific rhetorical component longitudinally, examining a president's depiction of the office during the presidential campaign, throughout his term in office, and after leaving office. By presenting and analyzing generous examples of presidential rhetoric--from Lyndon Johnson through Bill Clinton--Zernicke offers a revealing look at the symbolic power of the presidency and the use of that power in political terms.

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General Political Science