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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Persuasive Technology: Second International Conference on Persuasive Technology, Persuasive 2007, Palo Alto, Ca, Usa, April 26-27, 2007. Revised Selec

Persuasive Technology: Second International Conference on Persuasive Technology, Persuasive 2007, Palo Alto, Ca, Usa, April 26-27, 2007. Revised Selec

Paperback

General ComputersNetworkingProgramming

ISBN10: 3540770054
ISBN13: 9783540770053
Publisher: Springer
Published: Nov 30 2007
Pages: 316
Weight: 1.11
Height: 0.77 Width: 6.07 Depth: 9.29
Language: English
Persuasive technology is the general class of technologies that purposefully apply psychological principles of persuasion - principles of credibility, trust, reciprocity, authority and the like - in interactive media, in the service of changing their users' attitudes and behavior. Only one year ago, in 2006, the first international conference in this area, PERSUASIVE 2006 was hosted in Eindhoven. The conference was entirely geared towards communicating the progress made in the area of persuasive technology, and towards presenting recent results in theory, design, technology and evaluation. It brought together a wide range of research fields, including social psychology, HCI, computer science, industrial design, engineering, game design, communication science, and human factors, and the formula worked: plans for a follow-up were made immediately upon its conclusion. PERSUASIVE 2007, the second international conference on persuasive technology, was hosted by Stanford University, April 26-27. The program featured a large number of presentations, both oral and in poster format, on new findings, new conceptualizations and designs, and new reflections on persuasion through technology. Sponsored by the National Science Foundation, this conference featured the best new insights into how video games, mobile phone applications, and Web sites can be designed to motivate and influence people.

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