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Persuasive Genres: Old and New Media

Persuasive Genres: Old and New Media

Paperback

Series: Cultural Discourse Studies

General ReferenceLinguisticsGeneral Sociology

ISBN10: 1032080558
ISBN13: 9781032080550
Publisher: Routledge
Published: Sep 25 2023
Pages: 220
Weight: 0.73
Height: 0.49 Width: 6.14 Depth: 9.21
Language: English

This book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet.

Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to, and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society.

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General Sociology