Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Persuadable Voter: Wedge Issues in Presidential Campaigns

The Persuadable Voter: Wedge Issues in Presidential Campaigns

Hillygus, D. Sunshine
Shields, Todd G.

Paperback

General Political ScienceUnited States Politics

ISBN10: 0691143366
ISBN13: 9780691143361
Publisher: Princeton Univ Pr
Published: Aug 30 2009
Pages: 272
Weight: 0.85
Height: 0.70 Width: 6.10 Depth: 9.30
Language: English

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance.


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