Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Perfume Nationalist: A Cultural History Through Perfume, Media, and Resistance

The Perfume Nationalist: A Cultural History Through Perfume, Media, and Resistance

Mason, Jack

Hardcover

Entertainment & Performing ArtsBiographies GeneralGeneral Political Science

Publisher Price: $32.99

PREORDER - Expected ship date October 13, 2026

ISBN10: 1510787976
ISBN13: 9781510787971
Publisher: Skyhorse Publishing
Published: Oct 13 2026
Pages: 288
Weight: 1.06
Language: English
A cultural history told through perfume, media, and resistance

Since 2019, Jack Mason has drawn unexpected and fascinating connections between fragrance, contemporary politics, television, film, and literature on his cult podcast The Perfume Nationalist. Each episode begins with a discussion of a perfume, often paired with personal reflections on scent, followed by an exploration of related media. There is a recurring theme of soap opera and maximalist narrative forms, along with an appreciation for popular works forgotten, dismissed, or underappreciated due to the censorious political upheaval of the woke era. The Perfume Nationalist stands as both a renegade education in the arts and an ongoing serialized reality radio drama chronicling Mason's life.

Conceived in defiance of the growing censorship, ideological conformity, and cultural decay of the 2010s, The Perfume Nationalist is both an act of artistic resistance and a personal liberation. This memoir traces the evolution of the show season by season, mirroring its format through alternating essays on perfume, film, and television. It offers a message of optimism, faith, and artistic defiance: when life becomes ugly and oppressive, you must have the bravery to create another world.

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