Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Perception of Employer Branding in Relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Educ

The Perception of Employer Branding in Relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Educ

Vatansever Durmaz, İsmet Burçak

Paperback

Business GeneralGeneral EducationGeneral Sociology

ISBN10: 3631792956
ISBN13: 9783631792957
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Published: Jan 27 2020
Pages: 186
Weight: 0.50
Height: 0.40 Width: 5.83 Depth: 8.27
Language: English

Employer branding is a concept which was introduced in 1996 and is defined as the package of functional, economic and psychological benefits provided by employment, and identified with the employing company (Amber & Barrow, 1996).

Even though the concept was originally introduced as a marketing term, latterly the employer branding terminology has entered the human resource management world. Organizations have to work on the desired level of employer branding internally and also externally to achieve efficiency and effectiveness. Organizations focused mostly on attracting and recruiting talents in a wide range of competitive environment which is influenced by a war for talents . Employer branding is also known as an effective mechanism which is related to the internal value perceptions on the organizations.

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