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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
People, Products, and Professions; Choosing a Name, Choosing a Language - Fachleute, Firmennamen und Fremdsprachen

People, Products, and Professions; Choosing a Name, Choosing a Language - Fachleute, Firmennamen und Fremdsprachen

Paperback

Series: Sprache Im Kontext, Book 32

Business GeneralLinguistics

ISBN10: 363158556X
ISBN13: 9783631585566
Publisher: Peter Lang D
Published: Dec 14 2009
Pages: 326
Weight: 0.86
Height: 0.68 Width: 5.83 Depth: 8.27
Language: English
When people collaborate in professional contexts, and more specifically, when they communicate about and through products in business contexts, they have to make a series of basic choices, one of them concerning the language used in the communication. Another, more long-term-oriented decision is the choice of a name for one's business or product. The two questions are closely related, since in both cases it is an issue of self-presentation for the communicating company or business person.

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Linguistics