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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
People, Citizen, and User: Shifting Articulations of Audience in Chinese Communication Research (1978 - 2021)

People, Citizen, and User: Shifting Articulations of Audience in Chinese Communication Research (1978 - 2021)

Xu, Guiquan

Paperback

General ReferenceWriting InstructionGeneral Sociology

ISBN10: 1032468734
ISBN13: 9781032468730
Publisher: Routledge
Published: Oct 9 2024
Pages: 204
Weight: 0.68
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English

The book examines the changing discourses of Chinese audience research in the past four decades, aiming to shed light on the complicated relationships among China's media, audiences, and society.

With the new sociology of knowledge, it adopts Laclau and Mouffe's discourse theory as a meta-theoretical framework and interprets the concept of audience as a floating signifier. Based on the corpus of Chinese academic journal papers, the author divides the scope of analysis into four phases. In each period, Chinese audience research was related closely to the changing societal and academic contexts and hegemonic struggle as a whole. In addition, it discusses the relation between 'western' audience theories and Chinese audience research, as well as the contingency and rigidity of discourses in Chinese audience research.

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