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The Panda and the Prince: Confessions of the 'Panda Diplomat'
Paperback
Biographies GeneralCareersGeneral Nature
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ISBN10: 1438987498
ISBN13: 9781438987491
Publisher: Authorhouse
Published: Aug 10 2009
Pages: 228
Weight: 0.75
Height: 0.52 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9781438987491
Publisher: Authorhouse
Published: Aug 10 2009
Pages: 228
Weight: 0.75
Height: 0.52 Width: 6.00 Depth: 9.00
Language: English
With the world rightly obsessed with life threatening challenges to the environment, this is a timely and important book. A vivid and highly personalised account, involving fascinating personalities, showing how a strategic plan was developed and implemented in confidence and the whole world gradually converted to the cause of the environment, with Climate Change now on everyone's lips. Brought in as a professional 'outsider', specialising in Perception Management, the 'Panda Diplomat' played a leading role in changing the face and the direction of the whole environmental movement, working closely with HRH Prince Philip to win over Governments and business leaders around the world. Extraordinary adventures with extraordinary results, many of them revealed here for the first time....
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