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Online Political Communication: How to Use the Web to Build Consensus and Boost Participation

Online Political Communication: How to Use the Web to Build Consensus and Boost Participation

Hardcover

MarketingGeneral ReferenceGeneral Political Science

ISBN10: 3319176161
ISBN13: 9783319176161
Publisher: Springer Nature
Published: Jun 9 2015
Pages: 188
Weight: 1.03
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

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General Political Science