Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
One Helluva Roar

One Helluva Roar

Sholtis, Tadd

Hardcover

Air CombatGeneral Political ScienceGeneral Sociology

ISBN10: 1025139755
ISBN13: 9781025139753
Publisher: Hutson Street Press
Published: May 22 2025
Pages: 184
Weight: 0.96
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English

This study explores how the United States Air Force negotiates the problem of publicly communicating on behalf of its own interests while subordinating its communication to national objectives during military operations. The author proposes a theory of military public communication that links the act of persuasion to a military service's core function, the application or threat of coercive force. The theory predicts that, as the level of coercive airpower exerted or implied in a conflict increases, the character of Air Force communication becomes more domestically focused, more reliant on needs-based appeals, and more concerned with ensuring information security and controlling information flows through censorship or propaganda. When national priorities clearly align with the coercive force that airpower provides, service communication generally coheres with stated policy. As lower levels of violence become the intent of policy, airpower may seem contradictory. This disparity encourages higher authorities to control Air Force communication in the interest of policy coherence. Nevertheless, national or Air Force preferences for information control will be frustrated by the need for organizational advocacy within the policy process as well as trends favoring public transparency in cyberspace.

1 different editions

Also available

Also from

Sholtis, Tadd

View All

Also in

Air Combat

View All