Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Otto Baumberger: Poster Collection 18

Otto Baumberger: Poster Collection 18

Heller, Martin

Paperback

Drawing InstructionEuropean ArtIndividual Artists

Currently unavailable to order

ISBN10: 3037781297
ISBN13: 9783037781296
Publisher: Lars Muller Publishers
Published: Jan 31 2008
Pages: 96
Weight: 0.75
Height: 0.50 Width: 6.50 Depth: 9.40
Language: English

Otto Baumberger (1889-1961) was one of the first Swiss graphic artists to have a career that responds to the occupational title of poster designer. However, his desire to be recognized as an artist as well went unfulfilled. Early on, as an employee of Wolfensberger AG in Zurich, he acquired a thorough knowledge of lithographic technique. He designed more than two hundred posters, which helped to modernize the medium. Baumberger was far ahead of his time in recognizing fundamental aspects of consumer goods advertising. Although he did not create an actual style, he always sought the most adequate approach to conveying the message at hand. His original graphic creations led to a reduction bordering on abstraction, in which graphic and textual elements underwent an increasingly potent synthesis. Thus, in its variety, Baumberger's work embodies and exemplifies the history of Swiss poster art in the first half of the twentieth century, as the painterly artist poster gradually evolved toward graphically oriented corporate design.

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