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Organizing Color: Toward a Chromatics of the Social

Organizing Color: Toward a Chromatics of the Social

Paperback

Series: Sensing Media: Aesthetics, Philosophy, and Cultures of Media

Art HistoryGeneral SociologyGeneral World History

Currently unavailable to order

ISBN10: 1503638618
ISBN13: 9781503638617
Publisher: Stanford Univ Pr
Published: Mar 12 2024
Pages: 292
Weight: 0.87
Height: 0.61 Width: 6.00 Depth: 9.00
Language: English

We live in a world that is saturated with color, but how should we make sense of color's force and capacities? This book develops a theory of color as fundamental medium of the social.

Constructed as a montage of scenes from the past two hundred years, Organizing Color demonstrates how the interests of capital, management, governance, science, and the arts have wrestled with color's allure and flux. Beyes takes readers from Goethe's chocolate experiments in search of chromatic transformation to nineteenth-century Scottish cotton mills designed to modulate workers' moods and productivity, from the colonial production of indigo in India to globalized categories of skin colorism and their disavowal. Tracing the consumption, control and excess of industrial and digital color, other chapters stage encounters with the literary chromatics of Pynchon's Gravity's Rainbow processing the machinery of the chemical industries, the red of political revolt in Godard's films, and the blur of education and critique in Steyerl's Adorno's Grey.

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