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Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016

Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016

Hardcover

AnthropologyGeneral Science

ISBN10: 9462981884
ISBN13: 9789462981881
Publisher: Routledge
Published: Dec 21 2017
Pages: 276
Weight: 1.20
Height: 0.80 Width: 6.30 Depth: 9.40
Language: English
This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

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Anthropology