• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Online Multimedia Advertising: Techniques and Technologies

Online Multimedia Advertising: Techniques and Technologies

Hardcover

Series: Premier Reference Source

AccountingGeneral Computers

ISBN10: 1609601890
ISBN13: 9781609601898
Publisher: Igi Global Scientific Publishing
Published: Dec 31 2010
Pages: 354
Weight: 2.40
Height: 0.90 Width: 8.60 Depth: 11.10
Language: English
The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

Also in

General Computers