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Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz
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Business GeneralManagementBusiness of Writing
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ISBN10: 0982276559
ISBN13: 9780982276556
Publisher: 360 Books, LLC
Published: Jun 1 2011
Pages: 226
Weight: 0.65
Height: 0.60 Width: 5.90 Depth: 9.00
Language: English
Awards: Benjamin Franklin Award
ISBN13: 9780982276556
Publisher: 360 Books, LLC
Published: Jun 1 2011
Pages: 226
Weight: 0.65
Height: 0.60 Width: 5.90 Depth: 9.00
Language: English
Awards: Benjamin Franklin Award
If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. Online Book Marketing will show you how. With a conversational tone that will put readers at ease, the book covers topics such as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your website or blog; and how to use search engine optimization (SEO) techniques that will increase visibility on the Web. This valuable guide is filled with hundreds of resources and there's a FREE companion workbook available from www.onlinebookbuzz.com. All-in-all, this title provides explanations and tips that will help you navigate, decipher and select the best methods you can use to generate online book buzz.
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