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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
On Message: Communicating the Campaign

On Message: Communicating the Campaign

Norris, Pippa
Curtice, John
Sanders, David

Paperback

General Political ScienceGeneral Sociology

ISBN10: 0761960740
ISBN13: 9780761960744
Publisher: Sage Publications UK
Published: Jul 23 1999
Pages: 224
Weight: 0.76
Height: 0.49 Width: 6.22 Depth: 9.22
Language: English
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to understand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

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