Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Nintendo: Playing with Power

Nintendo: Playing with Power

Nichols, Randy

Hardcover

Series: Global Media Giants

Business GeneralGames & Activities GeneralGeneral Sociology

ISBN10: 036746909X
ISBN13: 9780367469092
Publisher: Routledge
Published: Oct 13 2023
Pages: 100
Weight: 0.61
Height: 0.31 Width: 5.50 Depth: 8.50
Language: English

Originally founded in 1889 as a manufacturer of playing cards, this book examines the history and political economic status of the multinational consumer electronics and video game giant Nintendo.

This book offers a deeper examination into Nintendo as a global media giant, with some of the industry's best-selling consoles and most recognizable intellectual property including Mario, Pokémon, and Zelda. Drawing upon the theory of the political economy of communication, which seeks to understand how communication and media serve as key mechanisms of economic and political power, Randy Nichols examines how Nintendo has maintained its dominance in the global video game industry and how it has used its position to shape that industry. This book argues that while the company's key figures and main franchises are important, Nintendo's impact as a company - and what we can learn from its evolution - is instructive beyond the video game industry.

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