Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
New Media Campaign Managed Cit

New Media Campaign Managed Cit

Howard, Philip N.

Paperback

Series: Communication, Society and Politics

General Political ScienceGeneral SociologyUnited States Politics

ISBN10: 0521612276
ISBN13: 9780521612272
Publisher: Cambridge University Press
Published: Oct 17 2005
Pages: 288
Weight: 0.86
Height: 0.66 Width: 6.50 Depth: 8.96
Language: English
The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases.

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