Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Networked Sympathy: Rethinking Human Rights Work on Social Media Using Narrative Persuasion

Networked Sympathy: Rethinking Human Rights Work on Social Media Using Narrative Persuasion

Walter, Linda

Paperback

General Sociology

ISBN10: 3658470321
ISBN13: 9783658470326
Publisher: Springer vs
Published: Jan 29 2025
Pages: 255
Weight: 0.73
Height: 0.62 Width: 5.83 Depth: 8.27
Language: English

This book proposes a novel approach to human rights work, advocating the use of narrative persuasion on social media to realign individual moral judgments with fundamental human rights. It challenges the traditional view that human rights are primarily political/legal rights, proposing instead that they should be understood as moral rights, identifying the right not to be harmed as universal, fundamental moral right. By integrating insights from philosophy, social psychology, neuroscience, and communication studies, Linda Walter explores how human rights work can be more effectively carried out on social media. The author uses a case study of the social media campaign Jamal al-Khatib to examine the impact of narrative persuasion on changing harmful attitudes. Through qualitative content analysis, she assesses how resistance strategies manifest in the audience's comments and explores the effectiveness of narrative persuasion in overcoming these barriers. The findings reveal the complexities of altering deeply held beliefs but also highlight the potential of narrative persuasion to engage and shift individual attitudes toward human rights.

Also in

General Sociology

View All