Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Reader Positioning and Social Context: Affiliation, Alignment, and Familiarity in Online Written Discourse

Reader Positioning and Social Context: Affiliation, Alignment, and Familiarity in Online Written Discourse

White, Peter R. R.
Don, Alexanne

Paperback

Series: Text and Social Context

General ReferenceLinguistics

ISBN10: 1487582277
ISBN13: 9781487582272
Publisher: University of Toronto Press
Published: Apr 21 2026
Pages: 232
Weight: 0.95
Height: 0.61 Width: 5.81 Depth: 8.91
Language: English

Reader Positioning and Social Context investigates how writers in diverse online social contexts construct relationships with their readers, drawing on Systemic Functional Linguistics (SFL) to offer a fine-grained model of interpersonal meaning.


Focusing on what has been termed as solidarity, contact, social distance/proximity and affiliation in past research, linguists Alexanne Don and Peter R.R. White insist on the value of treating these aspects of Tenor as involving two primary axes of variation: the degree to which writers position the imagined reader as sharing their attitudes and beliefs and the degree to which this reader is constructed as having experiences and/or knowledge in common with the writer. Making a compelling case for this perspective, they provide a method for its operationalization and demonstrate the variation of findings it makes available. This book also provides examples of how these tenor relations may be investigated along with worked examples in a variety of written social contexts.

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