Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The New Public: Professional Communication and the Means of Social Influence

The New Public: Professional Communication and the Means of Social Influence

Mayhew, Leon H.

Paperback

Series: Cambridge Cultural Social Studies

General PsychologyGeneral Sociology

ISBN10: 0521484936
ISBN13: 9780521484930
Publisher: Cambridge
Published: Sep 4 1997
Pages: 348
Weight: 1.14
Height: 0.89 Width: 6.20 Depth: 9.04
Language: English
Professional specialists have come to dominate public communication, and the modern public of the Enlightenment has been replaced by a New Public, subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory that bridges Talcott Parsons and JÜrgen Habermas. He concludes that the present social order is unstable because good-faith, two-way discourse has been undermined.

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