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New Media in Public Relations: The Evolving Scenario in India

New Media in Public Relations: The Evolving Scenario in India

Paperback

General Computers

ISBN10: 1649195532
ISBN13: 9781649195531
Publisher: Notion Press
Published: Jul 15 2020
Pages: 162
Weight: 0.40
Height: 0.37 Width: 5.00 Depth: 8.00
Language: English
Communications professionals are never really given the due they deserve. While they are generally supposed to convey what is happening in their respective organizations, on most occasions, organizations actually end up doing what the communications people would want to convey to the external audience. Many recent phenomenon of global importance show that, the messaging, the narrative building around an event becomes more important than the event itself.

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