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The New Home Construction Advantage: The Agent's blueprint for maximizing commissions through new home sales
Paperback
Publisher: Independently Published
Published: Jul 2 2026
Pages: 372
Weight: 1.09
Height: 0.77 Width: 6.00 Depth: 9.00
Language: English
The housing market has changed. Resale inventory is constrained, buyers are searching for options, and the agents who understand new construction are quietly building the most durable careers in real estate while everyone else is still competing for the same listings.
Magda Esola has spent more than twenty years working inside builder communities, personally guiding thousands of buyers through the process of building a home. She has sold more than half a billion dollars in new construction and earned recognition as one of the top real estate professionals in the country. What she has learned about builders, about buyers, about the habits that separate agents who thrive in this space from those who never break through is all in these pages.
Inside this book you will discover:
- The five-pillar framework that defines every high-performing new construction agent
- How to build genuine builder partnerships that generate compounding opportunity over years
- Word-for-word scripts for the conversations that define the new construction experience
- The biggest mistakes quietly costing agents relationships and revenue - and how to fix them
That agent can be you.
Magda Esola - Real Estate Leader, Speaker, Trainer, Coach. Seven-time M.A.M.E. Award winner. NAHREP Top 250 Latino Agent since 2017. Top 1.5% Nationwide since 2016.
www.magdaesola.com
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