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The New Brazilian Mediascape: Television Production in the Digital Streaming Age
Hardcover
Series: Reframing Media, Technology, and Culture in Latin/O America
TelevisionGeneral SociologySouth American History
ISBN13: 9781683401834
Publisher: Univ Of Florida Pr
Published: Jun 16 2020
Pages: 226
Weight: 1.11
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
How new media is ushering in a more diverse Brazilian national identity
In this book, Eli Carter explores the ways in which the movement away from historically popular telenovelas toward new television and internet series is creating dramatic shifts in how Brazil imagines itself as a nation, especially within the context of an increasingly connected global mediascape. For more than half a century, South America's largest over-the-air network, TV Globo, produced long-form melodramatic serials that cultivated the notion of the urban, upper-middle-class white Brazilian. Carter looks at how the expansion of internet access, the popularity of web series, the rise of independent production companies, and new legislation not only challenged TV Globo's market domination but also began to change the face of Brazil's growing audiovisual landscape.
Combining sociohistorical, economic, and legal contextualization with close readings of audiovisual productions, Carter argues that a fragmented media has opened the door to new voices and narratives that represent a more diverse Brazilian identity.
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The New Brazilian Mediascape: Television Production in the Digital Streaming Age
Carter, Eli Lee
Paperback
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