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The Neoliberal Self in Bollywood: Cinema, Popular Culture, and Identity

The Neoliberal Self in Bollywood: Cinema, Popular Culture, and Identity

Hardcover

Film StudiesGeneral Gender StudiesWomen's Studies

Currently unavailable to order

ISBN10: 1789388805
ISBN13: 9781789388800
Publisher: Intellect (UK)
Published: Feb 27 2024
Pages: 132
Weight: 0.88
Height: 0.50 Width: 9.70 Depth: 7.00
Language: English

This book explores the consequences of unbridled expansion of neoliberal values within India through the lens of popular film and culture. The focus of the book is the neoliberal self, which, far from being a stable marker of urban, liberal, millennial Indian identity, has a schizophrenic quality, one that is replete with contradictions and oppositions, unable to sustain the weight of its own need for self-promotion, optimism and belief in a narrative of progress and prosperity that has marked mainstream cultural discourse in India. The unstable and schizophrenic neoliberal identity that is the concern of this book, however, belies this narrative and lays bare the sense of precarity and inherent inequality that neoliberal regimes confer upon their subjects.

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