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    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Nature and Origins of Mass Opinion Reconsidered: What Determines Public Opinion?

The Nature and Origins of Mass Opinion Reconsidered: What Determines Public Opinion?

Friedman, Jeffrey

Paperback

General Political Science

ISBN10: 1032925876
ISBN13: 9781032925875
Publisher: Routledge
Published: Oct 14 2024
Pages: 240
Weight: 0.63
Height: 0.51 Width: 5.50 Depth: 8.50
Language: English

In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a pliable instrument of political elites, who are able to garner support simply by sending cues through the mass media telling Republicans or Democrats, for example, what the Republican or Democratic position is on a given issue. Contributors to this volume critically examine Zaller's model and its implications, empirical and normative. The introduction contrasts two different strands in Zaller's book, one of which confines the impact of media messages to politicians' cues, the other of which emphasizes the impact of journalists' interpretive frames. Other chapters examine whether elite domination of public opinion is desirable and assess how well Zaller's model has withstood two decades of research. Zaller himself contributes a long retrospective in which he modifies some claims, defends others, and sets out a bold new research agenda.

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