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National Cultures and International Competition: The Experience of Schering AG, 1851 1950
Paperback
Series: Cambridge Studies in the Emergence of Global Enterprise
Business GeneralGeneral European History
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ISBN10: 0521101212
ISBN13: 9780521101219
Publisher: Cambridge University Press
Published: Feb 12 2009
Pages: 436
Weight: 1.40
Height: 0.97 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9780521101219
Publisher: Cambridge University Press
Published: Feb 12 2009
Pages: 436
Weight: 1.40
Height: 0.97 Width: 6.00 Depth: 9.00
Language: English
This history of Schering AG (one of Germany's best known pharmaceutical companies) traces its origins as a pharmacy in the middle of the nineteenth century to the first steps of its re-birth as a multinational corporation in 1950. It reveals the various stages of Schering's development, its relationships to other chemical companies, government, bankers and other shareholders. The book presents this corporate history in the context of Schering's changing and increasingly hostile political, social and economic environment.
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