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Native Advertising: Advertorial Disruption in the 21st-Century News Feed
Paperback
Series: Disruptions
AccountingGeneral Political ScienceGeneral Sociology
ISBN13: 9781032178691
Publisher: Routledge
Published: Sep 30 2021
Pages: 136
Weight: 0.37
Height: 0.30 Width: 5.50 Depth: 8.50
Language: English
Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.
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