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Narratives of Difference in Globalized Cultures: Reading Transnational Cultural Commodities

Narratives of Difference in Globalized Cultures: Reading Transnational Cultural Commodities

Hardcover

Series: New Comparisons in World Literature

Literary CriticismAnthropology

ISBN10: 3319621327
ISBN13: 9783319621326
Publisher: Palgrave Macmillan
Published: Jan 23 2018
Pages: 251
Weight: 1.04
Height: 0.63 Width: 5.83 Depth: 8.27
Language: English
This book is about how the marketing of transnational cultural commodities capitalizes on difference and its appeal for cosmopolitan consumers in our postmodern globalized world. At what price? What ethical and political conundrums does the artist/writer/reader confront when going global? This volume analyzes why difference - whether gender, sexual, racial, ethnic, or linguistic - has become such a prominent element in the contemporary cultural field, and the effects of this prevalence on the production, circulation and reception of cultural commodities in the context of globalization. At the intersection of globalization, diaspora, postcolonial and feminist studies in world literature, these essays engage critically with a wide variety of representative narratives taken from diverse cultural fields, including humanitarian fiction, multilingual poetry, painting, text-image art, performance art, film, documentary, and docu-poetry. The chapters included offer counter-readings that disrupt hegemonic representations of cultural identity within the contemporary, neoliberal and globalized landscape.

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Literary Criticism