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Multimodal Communication: A Social Semiotic Approach to Text and Image in Print and Digital Media
Hardcover
ISBN13: 9783030154271
Publisher: Palgrave Pivot
Published: May 8 2019
Pages: 192
Weight: 0.89
Height: 0.50 Width: 5.83 Depth: 8.27
Language: English
This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
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