Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Media and Marketing Communication

Media and Marketing Communication

Hajduk, Ludovit

Hardcover

Series: Palgrave Practical Guides in Communication

Business GeneralGeneral ReferenceGeneral Sociology

PREORDER - Expected ship date March 13, 2027

ISBN10: 3032329736
ISBN13: 9783032329738
Publisher: Palgrave MacMillan
Published: Mar 13 2027
Language: English

This book is a comprehensive academic monograph exploring how media shapes modern marketing communication in the digital age. Aimed at students, researchers, and marketing professionals, the book bridges theory and practice--analyzing traditional, digital, and social media channels while examining their strategic impact on branding, persuasion, and consumer engagement. Key topics include foundational communication theories (ELM, Two-Step Flow, Uses and Gratifications, PESO Model), evolution of Integrated Marketing Communications (IMC), and the integration of digital and social media frameworks. The book also details how traditional media (TV, radio, print) coexist with digital platforms, influencer marketing, and AI-driven personalization. Emphasis is placed on the ethical, technological, and cultural challenges facing marketers, as audiences become fragmented and media ecosystems more complex. By combining theoretical depth with real-world case studies, the work addresses the central problem of how brands can communicate authentically, build trust, and create shared value in an era of media overload. It is both a scholarly resource and a practical guide for navigating the media-centric future of marketing.

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