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Media Literacy and Semiotics

Media Literacy and Semiotics

Paperback

Series: Semiotics and Popular Culture

Literary CriticismGeneral Sociology

ISBN10: 0230108288
ISBN13: 9780230108288
Publisher: Springer Nature
Published: Jan 19 2011
Pages: 181
Weight: 0.48
Height: 0.60 Width: 5.40 Depth: 8.10
Language: English
Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

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General Sociology