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McLuhan: A Guide for the Perplexed
Hardcover
Series: Guides for the Perplexed
ISBN13: 9781441126290
Publisher: Continnuum-3PL
Published: Feb 25 2010
Pages: 216
Weight: 0.95
Height: 0.90 Width: 5.60 Depth: 8.70
Language: English
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message.
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