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Max Hoffman: Million Dollar Middleman
Hardcover
Business BiographiesAutomobilesGeneral World History
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ISBN13: 9781787115033
Publisher: Veloce Publishing
Published: Sep 15 2022
Pages: 160
Weight: 1.50
Height: 0.50 Width: 8.30 Depth: 10.10
Language: English
This fascinating story charts the career of Max Hoffman, the US car dealer who represented Jaguar, Porsche, Mercedes, Volkswagen, Fiat, Lancia, BMW, and many other European car brands during the decades following WWII. He pushed for distinguished now-classics like the Mercedes 300 SL Gullwing, Porsche Speedster, BMW 507, and Alfa Romeo Giulietta Spider.
However, Hoffman also had a very good reason to be defensive. He understood the American market, and he pushed manufacturers specifically for cars that would strike a chord and make everybody involved richer. Sometimes the hero, sometimes the villain, but more often than not, Max Hoffman was the unseen puppet master behind some of today's best classics.
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