Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Strategy for Museums: A Practical Guide

Marketing Strategy for Museums: A Practical Guide

Lister, Christina

Paperback

Series: Routledge Guides to Practice in Museums, Galleries and Heritage

Business GeneralMarketingGeneral Art

ISBN10: 1032313153
ISBN13: 9781032313153
Publisher: Routledge
Published: Dec 6 2023
Pages: 216
Weight: 0.72
Height: 0.48 Width: 6.14 Depth: 9.21
Language: English

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.

Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences - both existing and new - and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum's marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing.

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