Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing In Action: Readings

Marketing In Action: Readings

Shultz, William John
Mazze, Edward M.

Hardcover

EconomicsManagementFiction Anthologies

ISBN10: 1258237660
ISBN13: 9781258237660
Publisher: Literary Licensing Llc
Published: Mar 17 2012
Pages: 504
Weight: 1.85
Height: 1.06 Width: 6.00 Depth: 9.00
Language: English
Marketing In Action: Readings by William John Shultz is a comprehensive collection of essays and articles that cover various aspects of marketing. This book is designed to provide an in-depth understanding of marketing principles and practices to students, professionals, and anyone interested in the field of marketing.The book is divided into three parts, with each part focusing on a different aspect of marketing. Part one covers the basics of marketing, including the marketing concept, marketing mix, and the marketing environment. Part two focuses on consumer behavior and market research, while part three delves into marketing strategy and planning.The author, William John Shultz, is a renowned marketing expert with over 30 years of experience in the field. He has written extensively on marketing topics and is a sought-after speaker and consultant. His expertise and insights are reflected in the essays and articles included in this book.Marketing In Action: Readings is an excellent resource for students of marketing, as it provides a comprehensive overview of the subject. Professionals in the field will also find this book useful, as it covers current trends and best practices in marketing. The book is written in an accessible and engaging style, making it easy to understand and apply the concepts discussed.Overall, Marketing In Action: Readings by William John Shultz is an essential resource for anyone interested in the field of marketing. It provides a comprehensive overview of marketing principles and practices, and is a valuable tool for students, professionals, and anyone looking to improve their marketing skills.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

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