Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Making the News: A Guide for Activists an Nonprofits

Making the News: A Guide for Activists an Nonprofits

Salzman, Jason

Paperback

Writing InstructionGeneral Sociology

ISBN10: 0813340950
ISBN13: 9780813340951
Publisher: Basic Books
Published: Jul 10 2003
Pages: 304
Weight: 0.79
Height: 0.87 Width: 5.52 Depth: 8.48
Language: English

At a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making the News explains how to generate news coverage of any important issue or nonprofit cause - and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. Now including the latest information about online media coverage - including news Web sites, viral e-mail, and more - this new edition will also insure a media edge in the Internet age. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything needed to transform standard media events into spectacles that reporters won't ignore.

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