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The Music Export Business: Born Global
Hardcover
Series: Routledge Research in the Creative and Cultural Industries
Business GeneralGeneral LawMusic Business
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ISBN13: 9780367427054
Publisher: Routledge
Published: Apr 12 2021
Pages: 218
Language: English
The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic.
In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chain
Providing research-based insights into export readiness in the global music industry, this book reassesses the born global phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity.
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