Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Multinationals in a New Era: International Strategy and Management

Multinationals in a New Era: International Strategy and Management

Taggart, J.
McDermott, M.
Berry, M.

Paperback

Series: Academy of International Business

EconomicsGeneral EuropeGeneral World History

ISBN10: 1349427780
ISBN13: 9781349427789
Publisher: Palgrave
Published: Jan 1 2001
Pages: 284
Weight: 0.97
Height: 0.67 Width: 6.00 Depth: 9.00
Language: English
This eighth volume in the AIB series focuses on globalisation and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of International Business are changing as we move into early part of the twenty-first century. The three points of focus are - internationalisation of small and medium-sized enterprises and the growing occurrence of 'born' internationalisers - the impact of culture, structure and technology on managing the multinational corporation - the implementation of international strategy through the roles and activities of foreign subsidiaries The book successfully brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalisation as the multinational continues to develop in the 21st century.

1 different editions

Also available

Also in

General Europe

View All