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Motion Picture Theater Management

Motion Picture Theater Management

Hardcover

Business GeneralFilm Studies

ISBN10: 1025359410
ISBN13: 9781025359410
Publisher: Tradd Street Press
Published: Feb 14 2026
Pages: 394
Weight: 1.60
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
Motion Picture Theater Management is an essential historical guide to the administrative and operational complexities of running a cinema during the golden age of the silver screen. Written by Harold B. Franklin, a prominent figure in the industry, this work provides a comprehensive overview of the theatrical business, covering everything from site selection and construction to personnel management and advertising strategies.

The book delves into the technical and aesthetic aspects of film exhibition, offering unique insights into the era just before the full transition to synchronized sound. It explores the organizational structure of major theater circuits and the daily responsibilities of a manager, highlighting the importance of music, lighting, and customer service in creating a premier viewing experience. Franklin's expertise illuminates the evolution of the movie palace and the systematic approach required to maintain profitability in a rapidly growing entertainment sector.

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Franklin, Harold B.

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Film Studies