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Mortgage Marketing Amplified
Paperback
Publisher Price: $17.99
Publisher: Jcjd Talent
Published: Nov 10 2026
Pages: 168
Weight: 0.51
Height: 0.36 Width: 6.00 Depth: 9.00
Language: English
Market. Close. Panic. Repeat.
If that's your year, you're porpoising. You market hard, close a handful of deals, look up, and find your pipeline empty again. It's the most expensive cycle in the mortgage business, and most loan officers ride it for their entire careers.
James Polinori lays out the complete hybrid system from his boot camps. It takes the foundational strategies that have built great mortgage careers for decades and amplifies them with the technology that is changing what one loan officer can do in one hour.
Inside, you'll learn how to:
- Start with the paycheck. Turn your income goal into the exact number of conversations, referral partners and marketing dollars you need each week.
- Protect your Power Hours. Grow your business every single day, even when you're buried in files.
- Become the I got a guy loan officer. Build a referral network your clients, agents and community can't stop talking about.
- Win your own backyard with local business partnerships, chamber relationships and homebuyer classes that fill your pipeline.
- Plan a full year of content in an afternoon, and shoot a year of video in three sittings, even if you hate being on camera.
- Get found when buyers search, whether they type into Google or ask ChatGPT who to call.
- Never let a lead go cold again, with automated follow-up that works at midnight and hands the conversation to you at the right moment.
- Market with confidence, using a 60-second compliance check built for the modern era.
You also get a 90-day launch plan, playbooks for owning a niche and for every major social platform, a ready-to-use prompt library and word-for-word scripts you can use tomorrow.
Technology alone won't build your business, and the old playbook alone won't keep up.
About the author: James Polinori started his career at 15 in an Arizona newspaper newsroom. He has spent more than three decades in marketing, building regional and national programs and coaching thousands of loan officers and agents. He has been named a HousingWire Marketing Leader (2022 and 2024), a National Mortgage Professional Titan of Industry (2023) and an OnCon Icon Awards Top 10 Marketer (2025).
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