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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Modernizing Tradition: Gender and Consumerism in Interwar France and Germany

Modernizing Tradition: Gender and Consumerism in Interwar France and Germany

Hardcover

French HistoryGerman HistoryWomen's Studies

ISBN10: 0807133620
ISBN13: 9780807133620
Publisher: LSU Press
Published: Dec 15 2008
Pages: 280
Weight: 1.20
Height: 1.10 Width: 6.30 Depth: 9.00
Language: English

In the turbulent decades after World War I, both France and Germany sought to return to an idealized, prewar past. Many people believed they could recapture a sense of order and stability by reinstituting traditional gender roles, which the war had thrown off balance. While French and German women necessarily filled men's roles in factories and other jobs during the war, those who continued to lead active working lives after World War I risked being called modern women. Far from a compliment, this derogatory label encompassed everything society found threatening about women's new place in public life: smoking, working women who preferred independence and sexual freedom to a traditional role in the home. Society felt threatened by the image of the modern woman, yet also realized that conceptions of femininity needed to accommodate the cultural changes brought about by the Great War.

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Women's Studies