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Mobilizing Inclusion: Transforming the Electorate Through Get-Out-The-Vote Campaigns
Paperback
Series: Institution for Social and Policy Studies
General Political ScienceGeneral Sociology
ISBN13: 9780300166781
Publisher: Yale University Press
Published: Oct 1 2012
Pages: 304
Weight: 1.01
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English
Which get-out-the-vote efforts actually succeed in ethnoracial communities--and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don't.
Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa GarcÃa Bedolla and Melissa R. Michelson present a new theoretical frame--the Social Cognition Model of voting, based on an individual's sense of civic identity--for understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.
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