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Merchandising (1918)

Merchandising (1918)

Paperback

ManagementPersonal FinanceFiction Anthologies

ISBN10: 1164860534
ISBN13: 9781164860532
Publisher: Kessinger Pub Llc
Published: Sep 10 2010
Pages: 166
Weight: 0.51
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English
Merchandising is a book written by Archer Wall Douglas and published in the year 1918. The book is a comprehensive guide to the principles and practices of merchandising, which is the process of promoting, selling, and distributing products to customers. The book covers a wide range of topics related to merchandising, including the role of the merchandiser, market research, product development, pricing strategies, advertising and promotion, sales techniques, and customer service. It also discusses the importance of visual merchandising, store layout, and product displays in attracting and retaining customers.The author provides practical advice and real-world examples throughout the book, drawing on his own experience as a successful merchandiser. The book is written in a clear and concise style, making it accessible to both students and professionals in the field of merchandising.Overall, Merchandising is a valuable resource for anyone interested in learning about the principles and practices of merchandising, and it remains relevant even today, more than a century after its initial publication.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

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Fiction Anthologies